Blue Apron Holdings, Inc. (APRN) On The Radar Of Prospective Investors

Blue Apron Holdings, Inc. (NYSE:APRN) has been downgraded by Guggenheim on November 15 which now rates the stock as Neutral compared with Buy rating suggested in the past. Analysts at Canaccord Genuity, shed their positive views on November 15 by lowering it fromBuy to Hold. Brokerage firm Stifel, looks cautious as they stick to prior recommendation of Hold, in a call on May 04. However, they did change the target price from $4 to $3.50. Northcoast analysts came out with bullish views on February 16 when the call was made. They think the stock is now Neutral compared to to their prior call for Sell.

Blue Apron Holdings, Inc. (APRN) hit an intraday high Thursday at $1.13. The shares finished at $1.1, after trading as low as $1.07 earlier in the session. It dropped -1.79% in recent trade and currently has a stock-market value of $216.8M. Trading activity significantly improved as the volume at ready counter increased to 2,950,635 shares versus 2,089,850 in average daily trading volume over the past 20 days. So far this year, the volume has averaged about 3,512,696 shares. The stock is now 7.84% above against its bear-market low of $1.02 on October 23, 2018. It has retreated -314.55% since it’s 52-week high of $4.56 reached in December. Now the market price is down -70.74% on the year and down -72.7% YTD.

APRN’s 50 day simple moving average (SMA 50) price is $1.29 and its 200-day simple moving average (SMA 200) price is $2.21. The company’s stock currently has a total float of 75.89M shares. Its weekly volatility is hovering around 6.83% and felt 8.14% volatility in price over a month. On the upside, the share price will test short term resistance at around $1.13. On a downside, the stock is likely to find some support, which begins at $1.07. The failure to get near-term support could push it to $1.04.

Separately, it has been reported that multiple insider activity took place at Blue Apron Holdings, Inc. (APRN). Chief Human Resources Officer Cooney Lainie sold 31,979 shares in transaction occurred on 2018/11/28. After making this transaction, the Chief Human Resources Officer owns a direct stake of 34,218 shares. On 2018/11/26 Cooney Lainie, Chief Human Resources Officer at APRN, dumped 17,517 shares at an average price of $1.07 per share. The selling total is valued at $35,177.

SVP&Gen. Mgr.Consumer Products, Smith Timothy J had divested 7,450 shares for $106,642 through a trade on 2018/11/26. Following this activity, the insider holds 7,972 shares worth $117,306 as of recent close. Wall Street’s most bullish Blue Apron Holdings, Inc. (NYSE:APRN) analysts are predicting the share price to blow past $3 per share during the next 12 months. The current median share price forecast by them is $1.4, suggesting that the stock could increase 27.27% in that time frame. The average price target of $1.59 calls for a nearly 44.55% increase in the stock price.

Also, it is trading at rather expensive levels at just over 1.51x price/book and 0.3x price/sales. Compared to others, Blue Apron Holdings, Inc. is in a different league with regards to profitability, having net margins of -19.3%. To put some perspective around this, the industry’s average net margin is 8.15%. APRN’s ROE is -75.4%, which is also considerably worse than the industry’s ROE of 14.91%. It’s also very liquid in the near term, with a current ratio of 1.6. The stock has a debt/capital of 0.89.

Shares of Blue Apron Holdings, Inc. (APRN) have dropped -8.2% since the company’s last earnings report. Over the past 6 fiscal quarters, Blue Apron Holdings, Inc. (NYSE:APRN) has topped consensus earnings estimates in 3 quarters (50%), missed earnings in 2 quarters (33%), whereas at 1 occasion EPS met analyst expectations. APRN last reported earnings on November 13, 2018 when it released Sep-18 results that exceeded expectations. The company raked in -$0.18 per share, -98.88% change on the same period last year. That was better than consensus for -$0.21. Revenue for the recent quarter stood at $150.62 million, down -28% on last year and below the $157.15 million predicted by analysts. For this quarter, Wall Street analysts forecast revenue in a range of $129.82 million to $154.4 million, which should be compared with $238.18 million generated last year. EPS is seen in a range of -$0.2 to -$0.13, against the -$0.17 reported a year ago.