Roku, Inc. (NASDAQ:ROKU) is rated as Buy by analysts at Needham. The firm was pushed by the stock performance to change their PT view from $85 to $45 on December 12. Analysts at DA Davidson, shed their negative views on December 03 by lifting it fromNeutral to Buy. The stock won favor of Wedbush analysts who expressed their confidence in it using an upgrade from Neutral to Outperform on November 01. RBC Capital Mkts analysts came out with bullish views on October 19 when the call was made. They think the stock is now Outperform compared to to their prior call for Sector Perform.

Roku, Inc. (ROKU) hit an intraday high Friday at $48.33. The shares finished at $48.27, after trading as low as $46.01 earlier in the session. It rose 3.01% in recent trade and currently has a stock-market value of $5.12B. Trading activity significantly weakened as the volume at ready counter decreased to 6,450,860 shares versus 11,034,145 in average daily trading volume over the past 20 days. So far this year, the volume has averaged about 14,314,300 shares. The stock is now 83.54% above against its bear-market low of $26.3 on December 24, 2018. It has retreated -60.7% since it’s 52-week high of $77.57 reached in October. Now the market price is up 5.65% on the year and up 57.54% YTD.

ROKU’s 50 day simple moving average (SMA 50) price is $38.53 and its 200-day simple moving average (SMA 200) price is $47.47. The company’s stock currently has a total float of 76.95M shares. Its weekly volatility is hovering around 6.23% and felt 5.82% volatility in price over a month. On the upside, the share price will test short term resistance at around $49.06. On a downside, the stock is likely to find some support, which begins at $46.74. The failure to get near-term support could push it to $45.22.

Separately, it has been reported that multiple insider activity took place at Roku, Inc. (ROKU). CEO and Chairman BOD, 10% Owner Wood Anthony J. sold 35,000 shares for $36,592 in transaction occurred on 2019/02/01. After making this transaction, the CEO and Chairman BOD, 10% Owner owns a direct stake of 1,578,850 shares, worth $1,766,296, as per the last closing price. On 2019/01/29 Smith Chas, GM, Sr. VP Roku TV & Players at ROKU, dumped 16,320 shares at an average price of $43.35 per share. The selling total is valued at $.

SVP General Counsel, Secretary, Kay Stephen H had divested 3,000 shares for $50,000 through a trade on 2019/01/15. Following this activity, the insider holds 120,090 shares worth $2,413,500 as of recent close. Wall Street’s most bullish Roku, Inc. (NASDAQ:ROKU) analysts are predicting the share price to blow past $97 per share during the next 12 months. The current median share price forecast by them is $55, suggesting that the stock could increase 13.94% in that time frame. The average price target of $56.07 calls for a nearly 16.16% increase in the stock price.

Also, it is trading at rather expensive levels at just over 23.21x price/book and 7.81x price/sales. Compared to others, Roku, Inc. is in a different league with regards to profitability, having net margins of -1.3%. To put some perspective around this, the industry’s average net margin is 2307.22%. ROKU’s ROE is -4.5%, which is also considerably worse than the industry’s ROE of 13.99%. It’s also very liquid in the near term, with a current ratio of 2.1. The stock has a debt/capital of 0.

Shares of Roku, Inc. (ROKU) have dropped -18% since the company’s last earnings report. Over the past 5 fiscal quarters, Roku, Inc. (NASDAQ:ROKU) has topped consensus earnings estimates in 4 quarters (80%), missed earnings in 1 quarters (20%), whereas at 0 occasion EPS met analyst expectations. ROKU last reported earnings on November 07, 2018 when it released Sep-18 results that exceeded expectations. The company raked in -$0.09 per share, -99.64% change on the same period last year. That was better than consensus for -$0.12. Revenue for the recent quarter stood at $173.38 million, up 39% on last year and above the $170.4 million predicted by analysts. For this quarter, Wall Street analysts forecast revenue in a range of $169 million to $220.39 million, which should be compared with $148.57 million generated last year. EPS is seen in a range of -$0.16 to 0, against the -$0.18 reported a year ago.